UGG — SIDE A 🎶 Most mailers arrive by courier. This one came with its own soundtrack. For UGG, we built a gifting moment you could hear. We designed a bespoke box with a working record player built into it, along with a custom-pressed UGG vinyl. You open the lid, drop the needle, and the unboxing begins. Every mailer was driven to the door in a fully branded electric VW camper and handed over by an actor in character. It was tactile and nostalgic, made to be filmed from the moment the camper pulled up to the first crackle of the record. It captured that UGG feeling of comfort and being somewhere with incredible vibes.