UGG Influencer Mailer

A truly one-of-a-kind creative activation

We brought UGG's vision to life with a truly one-of-a-kind creative activation. Each bespoke mailer featured an integrated record player, a custom vinyl record, and was delivered in style by a custom-wrapped electric VW camper accompanied by an actor to complete the experience. The result: a unique, immersive way to connect recipients with the UGG brand story.

How we brought it to life

From sourcing and building the bespoke mailer boxes with integrated record players, to producing the custom vinyl and wrapping the electric VW camper, we handled every element end-to-end. We cast and briefed the actor, planned the delivery routes, and ensured every drop felt like a genuine moment — not just a package arriving at the door.

In the moment