Topshop SNO Trip

Fashion meets adventure on the slopes

The Topshop SNO trip is an immersive, alpine-inspired influencer experience designed to showcase statement accessories and winter styling in a high-energy, content-rich setting. Set against a ski backdrop, the trip blends fashion with adventure — inviting creators to capture bold, expressive looks both on and off the slopes. From après-ski moments to action-led styling, the experience encourages dynamic storytelling, authentic engagement and trend-driven content that brings Topshop's winter identity to life.

How we brought it to life

We planned and produced the full alpine experience — from location scouting and itinerary curation to influencer management and on-the-ground logistics. Every moment was designed to generate dynamic, fashion-forward content that felt as energetic and expressive as the Topshop brand itself.

In the moment