Slazenger x Sofia Richie

Heritage sportswear meets refined modern style

The Slazenger x Sofia Richie Mailer is a premium gifting concept that brings together Slazenger's heritage sportswear with Sofia Richie's refined, modern aesthetic. Designed to feel aspirational yet wearable, the mailer celebrates elevated off-duty style — encouraging creators to showcase how performance-inspired pieces translate seamlessly into everyday wardrobes.

How we brought it to life

We designed and produced the full gifting concept — curating the product selection, packaging, and presentation to reflect the collaborative spirit of Slazenger and Sofia Richie. Every detail was considered to feel premium and on-brand, creating an unboxing experience that felt as aspirational as the collection itself.

In the moment