Real Techniques

A bold omni-channel launch that sparked major buzz

Creators aligned with the Real Techniques beauty profile sparked major buzz around the launch of the new Miracle 2-in-1 Powder Puff. Taking a bold omni-channel approach, Flourish activated standout talent across TikTok and Instagram to authentically connect with the Real Techniques beauty audience. From a cool, interactive launch event to exclusive premium, personalised mailers and a targeted paid partnership, Flourish and Real Techniques teamed up with true brand advocates to bring the dual-sided puff's standout benefits to life.

How we brought it to life

We managed the full campaign end-to-end — producing the launch event, designing and seeding the personalised mailers, and activating paid partnerships across TikTok and Instagram. By combining multiple touchpoints into a single cohesive campaign, we ensured maximum visibility and authentic engagement for the Miracle 2-in-1 Puff launch across every relevant channel.

In the moment