Real Techniques Campaign
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Creators aligned with the Real Techniques beauty profile sparked major buzz around the launch of the new Miracle 2-in-1 Powder Puff.
Taking a bold omni-channel approach, Flourish activated standout talent across TikTok and Instagram to authentically connect with the Real Techniques beauty audience. From a cool, interactive launch event to exclusive premium, personalised mailers and a targeted paid partnership, Flourish and Real Techniques teamed up with true brand advocates to bring the dual-sided puff’s standout benefits to life.
The result? Real Techniques activated 109 influencers with a combined TikTok and Instagram following of 36M—driving serious excitement, visibility, and momentum for the launch of the Miracle 2-in-1 Puff. ✨
How We Helped:
About Real Techniques:
Real Techniques is a beauty brand known for high-quality, affordable makeup tools designed to make pro-level application easy for everyone. From their cult-favorite brushes to innovative sponges, every product is created to be intuitive, effective, and cruelty-free. Real Techniques believes great makeup starts with the right tools and that flawless results shouldn’t feel intimidating or expensive.
Let’s Break It Down
228
Pieces of content
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4.1M
Views
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36M
Reach
109
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Influencer
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