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Event
The George Express
01 — The Concept
A magical winter world aboard the George Express
Flourish partnered with George at ASDA to bring The George Express to life — a magical family event built around an immersive festive train ride and a sparkling Christmas grotto experience. Set inside a beautifully crafted winter world, families boarded the George Express for a whimsical journey filled with cosy moments, character interactions, and festive surprises at every stop.
02 — What We Did
How we brought it to life
From concept and set design to talent management and full event production, we created every element of the experience from the ground up. The train ride, the grotto, the character interactions — all built to feel genuinely magical for families, while generating warm, shareable content that reflected the George brand at Christmas.
03 — The Gallery
In the moment