George x Cowgirl Cotswolds
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Flourish Management partnered with George at ASDA to bring Cowgirl Cotswolds to life - a two-day countryside escape celebrating the brand’s new Western-inspired collection. Set against the rolling Cotswolds backdrop, the event combined rustic charm with George’s accessible, trend-led fashion. From horseback riding and denim styling sessions to custom cowboy hat workshops and curated tablescapes, every detail captured the spirit of freedom, fun, and modern femininity. Influencers and guests immersed themselves in a world where fashion met adventure — creating authentic, sun-soaked content that embodied George’s playful yet effortless aesthetic.
How We Helped:
About George:
George at ASDA is all about accessible style, everyday confidence, and trend-led design. Known for blending quality with affordability, the brand champions fashion that feels effortless and inclusive — helping people express themselves without compromise. From timeless denim and everyday essentials to statement seasonal pieces, George brings runway-inspired looks to real life. With a focus on comfort, versatility, and individuality, it’s a brand that celebrates self-expression for everyone, everywhere — making great style feel right at home.
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