Carmex Skate Mailer

A fully functioning ice-skating surprise in a box

Flourish created a bespoke festive mailer featuring a fully functioning ice-skating mechanism — a playful, winter-inspired surprise designed to delight influencers from the moment it landed. Blending creativity with seasonal charm, the mailer brought the magic of Christmas to life in miniature form, offering a unique, interactive moment perfect for storytelling and content. Thoughtfully crafted and full of charm, it delivered a dose of joy that felt fun, memorable, and unmistakably festive.

How we brought it to life

We designed and produced the full mailer concept — sourcing and building the interactive ice-skating mechanism, packaging it in a way that made the reveal feel magical, and seeding it to a carefully selected influencer roster. The result was a mailer that didn't just get opened — it got filmed, shared, and talked about.

In the moment