Carmex Shimmers Bus Tour

Taking the Shimmers show on the road

Flourish took Carmex Shimmers directly to the people with a two-day consumer activation tour hitting Manchester and Brighton. A fully branded bus rolled into the heart of each city, inviting the public to spin the wheel, try their luck at the grabber machine, and get hands-on with the Shimmers range — all wrapped up in free drinks, good vibes, and the kind of energy that stops people in their tracks. With 1,000 consumers through the doors each day, it was Carmex at its most accessible, most fun, and most shareable.

How we brought it to life

We produced the full tour end-to-end — from concept development and bus branding to activation design, staffing, logistics, and on-the-day management across both cities. Every element of the experience was built to be interactive and social-first, turning a product launch into a genuine street-level moment that consumers actually wanted to be part of.

In the moment