Carmex Courts Club

Sport, style and community under the Carmex banner

Flourish curated the Carmex Courts Club — an energising padel tournament that brought together sport, style, and community under the Carmex banner. Set against a vibrant courtside backdrop, the experience blended competitive spirit with lifestyle-led moments, creating the perfect balance of play and polish. From dynamic matches and brand-led activations to relaxed post-game gatherings, every detail was designed to reflect Carmex's bold, youthful identity.

How we brought it to life

We produced the full event from concept to court — organising the tournament format, managing the influencer guest list, and designing the brand activations and post-game experiences. Influencers and guests left not only inspired by the sport, but with authentic, eye-catching content that carried the Carmex story seamlessly across social platforms, extending the Courts Club energy far beyond the tournament.

In the moment