Avon Mailer

A multi-sensory unboxing experience as empowering as the product itself

For Avon's latest lipstick launch, Flourish designed a bold and immersive creative mailer that turned product seeding into a full-on brand moment. A high-impact red cube featuring four hero lipsticks, a pop-up honeycomb display, and a built-in video player showcasing their "Embrace Your Power" campaign — thoughtfully crafted to resonate with beauty press, content creators, and Avon's ever-growing audience.

How we brought it to life

From concept to execution, we brought Avon's vision to life end-to-end — designing the structural packaging, sourcing the built-in video player, curating the product selection, and ensuring every detail of the unboxing felt considered and premium. The result was a mailer that did not just arrive — it made an impression.

In the moment