ASDA Wine & George

A celebration of style and sipping

Flourish brought Asda Wine and George together for an event that celebrated the best of style and sipping. From immersive styling zones to curated tasting experiences, we created a laid-back, multi-sensory space that let guests explore both brands in a fresh, elevated way. With thoughtful details, seamless production, and plenty of photo-worthy moments, the event was a true reflection of Asda's Wine and George clothing.

How we brought it to life

We designed and produced the full event experience — from the concept and space design to talent management and on-the-day logistics. Every zone was carefully considered to feel cohesive across both brands, with styling moments and tasting stations woven together seamlessly. The result was an event that felt natural, social-worthy, and genuinely reflective of both ASDA Wine and George.

In the moment