South Beach: Après Ski Trip

THE CHALLENGE

To drum up excitement around the launch of South Beach’s new ski, swim and loungewear range through a high-quality stream of content.

THE OVERVIEW

In celebration of South Beach’s new ski, swim & loungewear range, we took 6 influencers on a magical Après-ski staycation, featuring cosy alpine-themed drinks, skiing, live entertainment, a house DJ and après games.

Our creative team, designed all branded elements and created an exciting fun-filled staycation, including shooting the new collection from South Beach.

The trip drove strong brand awareness and generated a huge amount of positive sentiment online.