Boux Avenue: Mykonos Summer Trip

THE CHALLENGE

In celebration of National Bikini Day, Flourish MGMT whisked off 8 influencers to the greek island of Mykonos with leading UK lingerie brand Boux Avenue.

The key objective of the trip was to drive brand awareness of their new summer products including their gorgeous swimwear range and corset collection.

THE OVERVIEW

Working with a diverse range of talent who were genuine fans of Boux Avenue’s brand and products meant we had an overwhelmingly positive reaction to the trip. Producing lots of organic content across multiple platforms (IG & TikTok) and praise for the brand’s new products.